Mission
Our mission is to pull back the curtain on what truly drives elite performance. We equip sales professionals with real-world strategies, clinical credibility, competitive discipline, and leadership principles that win in complex environments. We teach what actually works in the field.
We are especially committed to elevating individuals in medical device sales, helping them compete, lead, and outperform at the highest levels.
Vision
To become the premier platform for performance and leadership in the medical device industry, where excellence is the standard, growth is intentional, and high achievement is built on character.
We envision a new generation of sales professionals who are clinically credible, strategically sharp, and personally disciplined, women and men who lead boldly, elevate those around them, and redefine what sustained success looks like in healthcare.
An accomplished healthcare executive and nationally recognized medical device leader with a foundation in advanced clinical practice. A Certified Nurse Practitioner by training, she brings a rare combination of frontline clinical insight and strategic commercial leadership to the healthcare industry.
Throughout her career in medical devices, Cynthia has consistently delivered top-tier performance, earning multiple national distinctions, including the highly competitive President’s Club award. Her success is built on disciplined execution, deep customer relationships, and a commitment to elevating standards across teams and organizations.
Cynthia holds a Bachelor of Science in Nursing from Clemson University and a Master of Science in Nursing from Virginia Commonwealth University. She is a strong advocate for women in leadership and is deeply committed to mentorship, talent development, and helping professionals unlock their full potential.
A former Ironman triathlete, Cynthia embodies resilience, focus, and competitive excellence. Principles she carries into both business and life. She resides in Virginia with her husband and is the proud mother of two daughters pursuing careers in healthcare.
Connect on Linkedin: https://www.linkedin.com/in/cynthia-ficara-2908553b/
Cynthia (Cindy) Ficara
Anneliese (Lisa) Rhodes
A senior medical device executive with more than 26 years of experience driving commercial excellence across global MedTech organizations and high-growth startups. Her career reflects sustained top-tier performance, strategic market expansion, and consistent execution in highly competitive healthcare environments.
She has earned multiple President’s Club distinctions, Rookie of the Year recognition, and numerous national performance awards. Known for her integrity, disciplined leadership, and ability to influence at all levels of complex clinical systems, Anneliese has built a reputation for delivering results while elevating standards across teams and organizations.
Her experience spans established multinational brands and emerging ventures, equipping her with a versatile, enterprise-level perspective on growth strategy, physician engagement, and performance management. Beyond individual achievement, she is deeply committed to mentorship and talent development, helping cultivate the next generation of high-performing medical device professionals.
Anneliese is married and a mother of four. She is passionate about inspiring sustainable success, professionally and personally, through resilience, accountability, and principled leadership.
Connect on Linkedin: https://www.linkedin.com/in/anneliese-rhodes-839b247/