Power Play Secrets for High Performers (Series of 10): Power Play #1
Why do some salespeople consistently hit their targets while others fall short?
It often comes down to one defining trait: a strong work ethic. In this episode, we’re diving into the secret behind achieving long-term sales success, and it’s not just about working hard—it’s about discipline, consistency, and strategy. Whether you’re struggling with procrastination, balancing priorities, or staying motivated, this conversation will give you actionable insights to boost your performance. Tune in and discover how to outwork your competition, achieve your goals, and make 2025 your most successful year yet.
Episode Chapter Markers
3:41 - The Ice Hockey Power Play Analogy
06:11 - The Secret to a Strong Work Ethic
09:11 - Discipline: The Foundation of Sales Success
13:41 - Setting Clear Goals for Personal and Professional Alignment
17:11 - Time Management: Prioritizing What Matters
21:41 - Building Momentum Through Consistency
25:11 - Overcoming Obstacles in Sales
Must-Hear Insights and Key Moments
What is Work Ethic? – A breakdown of what it truly means to have a strong work ethic and how it drives consistent results.
The Secret: Discipline – Learn why discipline is the cornerstone of a successful career and how to stay consistent, even on tough days.
Setting Clear Goals – Discover how to align personal and professional goals for better focus and productivity.
Time Management Matters – Insights into organizing your day and maximizing your efficiency to hit your sales targets.
Consistency Builds Momentum – Understand why staying consistent is essential for long-term success in medical device sales.
Overcoming Obstacles – Real stories and strategies for pushing through setbacks and staying on track.
Words of Wisdom: Standout Quotes from This Episode
From Cynthia Ficara:
"Discipline is about doing the act even when motivation isn’t there."
"When you prioritize time management, you’re not just managing your schedule—you’re controlling your success."
"Stick to doing what you're supposed to do, even when the results take time."
"Obstacles don’t define you—how you overcome them does."
"Your strongest power play is outworking your competition every single day."
From Anneliese Rhodes:
"If you’re not putting your all into something, what’s the point of doing it?"
"Success doesn’t happen overnight—it’s a result of discipline, consistency, and commitment."
"When you let off the gas pedal, you’re allowing your competition to catch up."
"Momentum in sales isn’t magic—it’s built through consistent effort and discipline."
"Every day is a chance to push yourself closer to the goals you’ve set."
"Pregnancy doesn’t derail your career; it redefines it in the most incredible way."
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Your experiences are important to us. Share how you've navigated catalysts for growth and personal transformation. Connect with us on social media or leave a review on your preferred podcast platform. Your feedback and stories inspire us and guide future episodes!
A Team Dklutr production
Blog Transcript:
Note: We use AI transcription so there may be some inaccuracies
Cynthia Ficara: Welcome everybody to another episode of Secrets in Medical Device Sales. We're so happy to have you back. Hey, Lisa.
Anneliese Rhodes: Hey, hey. Yay. We're so excited. And I cannot wait for this episode. Actually, we have some really great episodes up ahead for you guys. And I'm excited. I'll tell you what. So Cindy and I were sitting here talking about the new year and 2025 and all these, you know, goals that we set forward for ourselves with the podcast and at work.
And we just were talking about kind of the same thing, right, Cindy? Like you and I are like, well, we need to do this. We need to do this. And what are the key traits behind this? And I'm like, well, you got to do this and you got to do that. And Cindy's like, yeah, you got to do this. Dude, we need to talk about this on our podcast so that everybody can hear what we truly believe will bring you success.
Cynthia Ficara: Oh, yes. And you know, I even had somebody reach out and was saying that she spoke with a physician who's new to medical device sales, asking the question, like what makes women successful? Now granted, we've, kind of, approached some of this, but Lisa and I are really excited because we decided to do something a little different.
Anneliese Rhodes: Yeah.
Cynthia Ficara: So I mean the same, but different, right? So we are just compiling multiple episodes. It's into one goal. So what do I mean by that? So we are going to do a series and it's going to be 10 episodes today, starting with the first one. And the series that we're introducing is called 10 secret power plays for sales success.
And then today we'll start with the first power play. Okay. So Lisa, I do have to laugh because power play, just the word sounds great, but so how do we come up with this? And I don't know, is anybody ice hockey fans out there?
The Power Play Series for Sales Success
Anneliese Rhodes: My brothers are, my brothers love ice hockey. And here's what's really sad. You guys.
I totally just like football and I married a football player. I don't know crap about ice hockey. So Cindy's like, do you know what a power play is? I'm like, I've heard of the term. I don't know. So I had to Google it. You guys, I had to Google it. But it's where one team has an advantage over the other team.
Right, Cindy? Like, absolutely. It's like a penalty or something like that. So you got, yeah, they'll be in the penalty box.
Cynthia Ficara: So then you get an extra man on ice. So then you only have like two minutes. Yeah. Where you get to do it. And what I love about that is you think about if you're watching a nice hockey game and then you know you've got a two minute power play, what happens?
It's like the whole team focuses. There's this energy they get to know that, Oh, we've got more player on the ice. And it's like they become hyper focused, right? So how do we take that two minute power play in one of the periods of an ice hockey game and put it into sales? And so as high performers.
You know, you're striving each day for high impact, correct?
Anneliese Rhodes: Yeah.
Cynthia Ficara: So we're excited. We're just calling this our 10 secret power plays.
Anneliese Rhodes: Yeah. And we're so, actually, I'm really excited because, so that means that you guys have to tune in for the next 10 episodes, at least that you don't miss. You don't miss these because these are so important.
Like literally as we went through them, I'm like, Ooh, yeah. Ooh, yeah. So I can't wait. And the first one, you guys. It's Strong Work Ethic. Did you hear that? Yeah.
Cynthia Ficara: Strong Work Ethic. Woohoo!
Anneliese Rhodes: And here's something funny. I'm like, well, what does it mean to not have strong work ethic? Because I truthfully, oh, I just sit here just like totally choked on her drink.
But, like, legit, I don't even know what that means because my entire life. I've worked and I'm pretty sure I have a pretty strong work ethic because I truly believe that if you're not putting your all into something, what's the point of doing it anyhow? And like, if I'm gonna do something, man, I'm gonna do it till it hurts, right?
I mean, you and I both done, you did the full Ironman, I did the half Ironman, I'm a little bit of a weenie. But the truth is, is like, training for that is super hard. It is really hard. You gotta have a strong work ethic and you gotta have, what we're gonna reveal is the secret to attaining this strong work ethic, you gotta have this, you guys.
Because if you don't have it and you don't believe in it, you're not gonna achieve your ultimate sales success. You just won't. It will not happen for you.
Cynthia Ficara: so if you're looking to achieve results, because that's really everything I think you just said, when you've got a result in mind, it's you get out of it what you put into it, you know, and if you can't expect to do something that's not there.
So we were thinking like, when we think about strong work ethic, like, why are we talking about this? So if any of you out there are feeling like maybe you're not motivated. Okay, or maybe you're somebody who has this goal and you kind of think maybe you're doing what you're supposed to be doing, but you're not really productive.
Or maybe some of you out there procrastinate. Not that procrastination can't get done because there are some people who do great by that. But then you procrastinate so long, are you missing on that moment? When you're prepared and you've practiced. Back to the power play. Let's think ice hockey, okay?
None of those professional players They're spending the week sitting around doing nothing. They're practicing, practicing, practicing. Then it's game day. And then even in game day, it's more exciting when you get a two minute power play and now you've got an advantage. So all that you know, all that you learn, you put it together in that moment.
Anneliese Rhodes: Yes. All right. So are we going to reveal our secret yet or are we waiting? I don't even know what we're doing. Are we waiting?
Cynthia Ficara: Let's see, let's wait just a second because we've already said like what we're trying to go for. Right? And we're,
Anneliese Rhodes: yeah, yeah.
Cynthia Ficara: We're trying to address some of the problems, of course, that we mentioned.
Lack of productivity. Yeah. Quality of work. But you know, why don't you give us a good definition of work ethic and then we'll go into our secret. Okay.
Anneliese Rhodes: But I was going to say, you know, I, said, I'm like, I don't even know what nonsense Strong work ethic. But the truth is I do. I mean, I do. I say I do everything to the x extent.
And if you ask my husband, he's like, she's a maniac. But the truth is there are some things that I'm like about, but not when I really am looking for a result. so I looked this up because truth be told, Cindy, I actually didn't know what work ethic was defined. Like, like, I don't know what the definition is.
I just know what it means to me. So
Cynthia Ficara: how to say it, you mean like how to actually just. Spell it out.
Anneliese Rhodes: Yeah. So, I looked it up and I typed in, you guys, a simple work ethic definition. Okay. So, the work ethic definition is, simply, a personal set of values that determines how an employee approaches their work.
Employees with strong work ethics are highly motivated and produce consistent, high quality results. A good work ethic can be taught as long as More productive behaviors are clearly demonstrated. So, that kind of to me says, you know, this is like a habit, right? It's habit forming. The more you do it, the more you practice it, the better you get at it, probably the better results you achieve.
And then once you get those results, you're like, Ooh, that was nice. I want to do that again. I want to go to the next round. It's like the power play moment. Of pulling the, with the goalie gets pulled, which I don't even know if that's really a power play, but, it would be at the end of the game, right into the goal every single dang time.
Cause I want that goal. I want to see that number tick up one because that to me shows success. So I think that's for me anyhow, that's what a good, strong work ethic means.
Cynthia Ficara: I like that definition actually, I actually liked that you, kind of spell it out there. because you know, So, all of those things that you said, we're going to, we're going to really dive into this some, but, I think it's time to reveal our secret.
Anneliese Rhodes: Okay. Okay. Okay. Okay. You go. Okay.
Building Discipline to Strengthen Work Ethic
Cynthia Ficara: All right. So, we believe that the secret to a strong work ethic It's discipline. And so we're going to dive a little bit more into that discipline. And you know, what is discipline? Okay. I'm not looking this up, but it's pretty much something you do every single day and think about it.
tell me there's times you wake up in the morning and you're not motivated or you don't want to get out of bed. We're like, we just recently had. It's snow and it's like, Oh my gosh, it's so cold and I don't want to go out there and I don't want to scrape off my car and I don't want to go home, but, like say if I'm somebody who's disciplined and every morning got to get up and go to the gym and as long as the roads are clear and they're not closed for snow, if the gym's open and your time slot is on there.
Then you get up and go. Now, I'm not maybe as motivated to get out there in the cold, but I'm disciplined to go. So what do I do? I get up and that's the difference. So the discipline isn't, when you have discipline, you're not always motivated. You're going to have days you're not motivated, but the discipline is you're going to do the act anyway.
By doing the act, you get into the habit and then you become proficient.
Anneliese Rhodes: Well, and let me tell you, listen guys, I mean, I know that every single one of you out there. Probably has in mind a goal that you want to achieve or somebody that you look up to and you want to be like, or you want to live that lifestyle or that life or whatever it is that drives you, do not get that easily.
It just doesn't come easy and there are those days like you just mentioned Cindy, snow is a perfect example. I'm thinking about the other morning when I got up and it was for rigid here. It was, I think it was like. 38 or 39 degrees felt like it was like 28 degrees and it was raining and girl, I got up and went for a run and I know it wasn't like pouring down rain, but it was sprinkling and I'm thinking, Oh my God, I might start snowing.
I didn't want to do it. I was cold as crap. It took me three miles to warm up, but I'm like, I got to do it because I know the next three days of my life are going to be so hectic I'm not going to get out and be able to exercise so therefore I'm going to have to suck it up and go do it. And when I was done I was so happy that I got it done.
Now that's an easy example but the truth is is that it takes discipline. So It does. That is our secret and I think it takes
Cynthia Ficara: discipline if you're a true Floridian and 20 years old. I know there's out there that are like running in 16 degree weather. How do you do it? you layer up, you know, you're putting on your ski mask, which I look silly when I run a ski mask, but it works.
I know. Discipline. It gets you there.
Anneliese Rhodes: Yeah. So we're talking about some of these things that, gets you to that strong work ethic, you know, the discipline, the resilience. And I mean, you gotta have good integrity in order to know that you're doing something well in your work. So that is also really important in work.
So how do we build a strong work ethic?
Setting Clear Goals and Time Management
Cynthia Ficara: So number one, we're going to start with something that was our first episode of the new year's and it's setting clear goals. So like, I think again, it always is. Always takes a moment to talk about personal goals and professional goals. I'm true believer that when you have personal goals that align with your professional, you're more motivated.
Hashtag that is with discipline to achieve your professional sales goals. And you know, I mean, if you're just throwing stuff at the wall to see if it sticks, good luck to but setting clear. Goals, know what you're going after. So again, that eliminates a lot of spinning your wheels. If you know where you need to go and what you need to say, if you think ahead, it's done and you're not just randomly walking in wondering, you know, I said this at the beginning, like if you're somebody who's just.
Struggling with why am I not really achieving? Maybe you're somebody who's going to see your customers. Maybe you're out there, but if you're not being intentional and clear with your goals, then maybe your conversations aren't where they need to be. This is a perfect time to step back as we're peeling back how to have strong work ethic and take a look in the mirror.
Be a little bit aware of what your actions truly are, not what your mind is saying you're doing. Take a good look at what are you really, really doing. Set those clear goals and decide, am I aligned with my goals or not?
Anneliese Rhodes: Well, I love that. You're exactly right. It goes back to the example that I just gave.
My goal was I need to run because for the next three days, I'm not going to be able to run. I might be eating crappy on the road or whatever it is, which I usually don't. But so my goal is, my goal is that I have to run because I know that my body needs that in order to maintain what I want to maintain in terms of my physical condition and my mental state by the way.
So that's a goal for me. Did it get me out of bed? Hell, yeah, it did. Did I want to go out and run? Hell, no, I didn't, but I did it anyhow. And so I think you're right, Cindy, setting those goals, making them clear, making them achievable. We talked about this in another episode, and make them align personally and professionally.
That will set you up for good strong work ethic.
Cynthia Ficara: Absolutely. And something else, just when you said that, just, just to expand where discipline helps is it eliminates the excuses. You could have made every excuse that 38 is cold if you're in Florida and, but, but, you know, it's true. It just helps eliminate excuses.
Okay. So number one, what does. Setting clear goals. Number two for building a strong work ethic is time management. Oh,
Anneliese Rhodes: that's like your, that's like your favorite word in the whole world. I swear.
Cynthia Ficara: I love managing time. You know, you guys might laugh. So just a little, you want, you want a little quick view into my morning when I'm sitting there looking, everything I'm doing.
I literally opened my phone and look at what time are all my. conference calls. I put alarms in my phone to know which time they are. I'm checking my calendar when there's appointments wins this. And then I'm like, okay, if I have somewhere to be at nine, I'll look at the calendar. I do everything backwards.
I got 15 minutes to do this. I set timers on my watch. So I'm done. I do. I mean, I love my Apple watch and I literally just hit to the side and I tell it set alarm for 15 minutes. I do what I need to. I move to the other because if I don't just time block and bang out the most important things in the morning.
Now, this is, this is also kind of giving an example of a more like office day kind of start with your day. But then if you're putting an appointments in there. Um, that's different if you're, I also look at my week. So if I know I've got cases to get to early in the morning, certain days, when am I going to be driving?
When do I need to do office work? When do I need to be taking care of inventory? When do I need to be planning this case? Have I spoke with the physicians? Have I spoke with the hospital? Like have I got all of my eyes dotted and my T's crossed, but time management is key to getting everything done.
Accountability is the Foundation of Success
Anneliese Rhodes: Well, and you know what all this boils down to accountability.It's keeping you accountable. Your time management appointments on your watch, in your phone, the ringing of the alarms, that's accountability. It's reminding you saying ding, ding, ding, Cindy, you have to do X, Y, Z on this day at this time in order to achieve your goals.
Cynthia Ficara: And I think
Anneliese Rhodes: it's that simple.
Cynthia Ficara: You're right.
Um, but I think the true, when we talk about time management, I think if you don't prioritize, oh yeah, then you're, you're never really going to be where you need to be. So time management helps you prioritize. One little thing that I think I've mentioned this before, as you look at the top three things that need to be done each day, put them in the morning and then all the other busy stuff sets aside.
So time management will really help you stay in line in building a strong work ethic.
Anneliese Rhodes: I like that. All right. The next one, uh, after setting clear goals and time management is consistency. And this is something I love to preach. I mean, it's all about discipline. It's all about that habit forming. You have to be consistent day in and day out.And that boils down to the very basics of if you're going to run or work out in the You do it every single morning, you get that done, then what is your next goal? If it is, you know, you need to meet with this customer and you need to knock these guys out in this week, you need to be consistent in making sure that you're doing everything you've set out to do and you need to do it consistently.
You know, you don't just visit a doctor one day in one week and then you wait three months and you go back and see him again. No, that doesn't work. You have, and we talked about this in another episode, you have to be consistent. You gotta have a plan of action, which is the setting of goals. You need to be smart in your time management, and now you need to be consistent in how you're gonna do this.
It's not just once and done. It's over and over and over again. It's like forming a habit. But it's really what creates that strong work ethic. And it's what will be results driven in the end.
The Power of Consistency in Building Momentum
Cynthia Ficara: You are so good at consistency and that's something that, you know, I've known you for over six years now and I've watched you in consistency and you know what consistency builds is momentum.
And what better thing do we need in sales to drive but momentum. And when you put all these pieces together, it really, really makes a difference. So I actually, I think you are definitely just an actionable example of somebody who's very consistent. Yeah.
Anneliese Rhodes: Well, thank you. I appreciate that. All right. The last one is kind of along with what we've been talking about, but the self discipline, right?
And it kind of all boils down to self discipline. But what are we talking about? Well, you know, you can talk, you can look at this, like techniques for staying motivated and accountable and consistent and all of this. I mean, for me, I truly am thinking about my end goals and it, and those end goals are different for every single customer, every single account and the buckets that I need to hit for work.
I mean, I'm constantly thinking about that. I'm like, okay, uh, I got three cases with Dr. Smith this week. That's going to do this. I need two cases with Dr. Parks. Uh, you need 10 cases with Dr. Miller, whatever that is. I'm staying motivated and accountable. By in my head going through every week, every doc, every customer and disciplining myself to make sure I'm checking those off so that I'm hitting what I need to hit in order to get where I want to get to.
Cynthia Ficara: You know, you just said something and it kind of reminds me like this is a flashback story of mine. So I worked in a previous role when it was, it was a lot of, um, what am I trying to say? Not distributor stuff. I was not working for a distributor, but, um, Um, commodity. Okay. So I had a hospital system and it's consisted of 12 hospitals.
And when I started in this role, they did not use my product. And so what did I do? I went in and I did all the normal sales things you do when you start, start targeting, get to meet, to know the people, you get to find the people, you know, and there were, discouragement along the way. Some people didn't even wanna talk.
Some people said they disliked the rep before me. I'm not gonna talk to you about that product that makes me think of so and so. Okay, well he's gone now, so then you have to take the time. It's going back and getting them to know me and getting them to like me and getting them to hear what I have to say.
So It was a lot of time of first erasing the bad taste they had in their mouth. Then we have to start from scratch. Okay. Do I feel motivated to go back to somebody who doesn't want to see me? The answer is no. Do I have to be creative and find a way to get back in front of them? The answer is yes. That's an example.
Okay. of work ethic. That's an example of the discipline of going back and going back. And then like any long sales cycle, I slowly started chipping away at my goal, my goal of being able to be in there. And I made really, really great relationships along the way, not seeing one sale, not seeing one result.
At the end of the third year, it finally went to committee the same. I got to actually go, this was one of those hospital systems that allow reps to go present to like their whole VAC committee and it was a table of 12 people. And, um, I had gone there like two years before they were like, Oh, we'll take it there.
It was just, I think they were trying to go through the motions. Well, when I went back the next time, which was two years later, I had an army of physicians behind me. I had all the support I needed. I kept going back and building more and building more and I got to present and the first time in three years of me working there and 20 years with my previous company, we got the product in.
And I'm just tell that because if you just stick to doing what you're supposed to be doing, even when they don't. Want to see you find creative ways to be seen, creative ways to be heard differently, and you could have amazing results. And that is absolutely only due to having a strong work ethic.
Overcoming Obstacles with Resilience and Discipline
Anneliese Rhodes: I love that story.
I think also what totally resonates throughout that entire story is the fact that It didn't come easy. We're not saying that this comes easy guys. We're not saying that you're going to wake up one day because you're disciplined and you got yourself out of bed and you did your check marks that all of a sudden you're just going to be super successful.
Nope. Nope. Doesn't look like that. A strong work ethic means you get up day in and day out, week after week, month after month, year after year for you, Cindy. And it took you three years to win that And I'm probably sure it was a massive account and a massive win. But the point is guys, we're not saying that you're going to do this overnight.
You got to understand that a strong work ethic takes practice and it takes commitment and it takes discipline. But I promise you, if you continue to be and have a strong work ethic, you will get the results that you strive for, that you are gunning for. You will get them, but you can't give up. And you can't allow somebody like what they said to you, Cindy, well, we don't like you because we don't like the last rep.
Okay, well, I'm not the last rep. So sorry, but I'm still going to come back. You didn't give up. And you know what? That was a fantastic story. And that's also about talking about overcoming the obstacles that you are going to hit guys because you will hit them. You are going to hit roadblocks and you have to be able to say, Nope, here's my goals.
This was what I blocked out for my time. I'm going to be consistent. I'm going to make this a strong work ethic, you know, mantra every day. I'm getting it up and say, this is what I'm doing because I want success.
Cynthia Ficara: I love that. And I just want to like give a little bit of an examples of that to put that in perspective for you all.
So okay, we, what Lisa said is absolutely right. So what are some obstacles? Um, let's say this one word life. I mean, come on, how many times it's like, okay, I've got to go do this. And you're like, oh my gosh, well now the kids are sick or, oh my gosh, I just. You know, broke my foot. I don't know. There's going to be setbacks.
There's going to be a
Anneliese Rhodes: ACL repair. I told my ACL. Remember that? That was
Cynthia Ficara: when you were skiing.
Anneliese Rhodes: I don't know why I just brought that up. Sorry. That was a squirrel moment, but
Cynthia Ficara: it's true. That's an obstacle, right? Like say you said, So think about it. All right, Lisa, let's say you came back from your ski trip.
You had a meeting planned on Monday while you ended up having surgery. Okay. I had cases.
Anneliese Rhodes: I had cases. I was like, holy crap. What am I going to do now? Like legit. I had to stay an extra week in Vail to get my knee, not replaced my ACL repaired by a friend of my dad's and I am on the bed in pre op.
Literally calling my clinicals being like, guys, I'm not coming back for another week. Uh, poor me. I know I was in veil, but literally it was so bad. It's so painful. Don't ever tear your ACL. But I mean, I was in that bed planning, planning, but I was not going to let that defeat me. Cindy, no freaking way. Was I going to let my doctors be without their support and let any sales slide?
I mean, that's just no way. You know, my manager was like, it's okay. Lee's take your time. I'm like, Hell no, I'm coming back. I can't afford to do this. I can't drive for two weeks. I'm going to have my husband drive me. But you,
Cynthia Ficara: you over, that is so funny to chauffeur. It's like driving Miss Daisy, driving Miss Lisa to her cases.
But you, you overcame that obstacle. How you leaned on your network, your coworkers, you know, sometimes we need to ask for help. Sometimes we need to do it. But the point is you didn't just because you didn't get to that case, you didn't get to that meeting. You didn't just. Stop like two weeks later, you're not like, well, yeah, I tore my ACL.
So forget that account, I guess I'll just focus on my old stuff. Like, no, it, it can continue. There's going to be obstacles. There's going to be setbacks, but stay focused on your goal. And when you, again, like we've said a million other times, when you have a strong reason why you're doing something, you don't give up, you know?
Anneliese Rhodes: Yeah, no, I love that. You're right. And I didn't. And I mean, honestly, like I just. Well, the thought of losing any cases to my competitors makes me want to vomit in my mouth. So, you know, that's just not something that's ever going to happen. Um, and you know, I think really Cindy, this, this impact of having a strong work ethic by far is going to help you and keep you in that moment of success.
It helps you stay in the moment of success, right? You're not, if you let off the gas pedal, um, I really feel like. You're allowing people to creep in, you know, you're allowing your competition to creep in. And it actually is reminding me of a episode that we did not that long ago. As we're closing out here, you guys, there is an episode that if you didn't listen to it, you must listen to it.
It was a, um, episode done with Patricia show cat who actually works with our company. And one of the things that she said, and I know you remember this, Cindy, is she said. Outworking your competition. Guess what that is? Having a strong work ethic. You can't outwork somebody if you don't have a strong work ethic.
Outworking the Competition is Your Power Play
Cynthia Ficara: And you know what else that is? That's a power play.
Anneliese Rhodes: Absolutely.
Cynthia Ficara: You've got an advantage over your competitor. Yeah. You're stronger. You're better. You're there. I mean, that's, that's exactly right. It's your power play. Outwork your competition and that's, then you're there. You already have the advantage to outwork them.
When you have a strong work ethic.
Anneliese Rhodes: Yeah, so I think today what we talked about is so imperative to becoming a high performing Sales rep medical sales rep whatever you're doing strong work ethic is a power play You have to have that in your armamentarium to be successful long term To get the goals that you are you're setting up for yourself to achieve them Shoot.
Blow by them and make new goals. But you have to have a strong work ethic. You can't sit back and say it's going to come. It's not. You got to work hard for it. You got to outwork that competition like we just talked about. You got to have the motivation. You have to have the discipline in order to achieve that strong work ethic.
Because there are going to be times that are going to be tough. But if you push forward, you push yourself out of bed, you're going to make it happen.
Cynthia Ficara: So I'm going to leave this with the audience out there listening. I want every one of you to think of an account. Where can you put yourself in a two minute power play?
Where are you going to hyper focus? Where are you going to hyper form? Where are you going to feel that momentum? Whether you've got your coworkers at your side or you've just got a plan in place. Take our secret to a strong work ethic, which is discipline and go ahead, shoot us a DM. Let us know what is going to be your power play.
Thanks for listening, everybody. Hope you have a wonderful, successful sales week.
Hey, Declutter, this is our snippet. Why do some salespeople struggle? Okay, can we do that again?
Anneliese Rhodes: Yeah, we're just recording.
Cynthia Ficara: Okay.
Anneliese Rhodes: You're still recording.
Cynthia Ficara: Oh, sorry. Okay. Here we go. Declutter. Take two. Here's our snippet. Why do some salespeople struggle to hit their goals while others consistently achieve them? It often comes down to one critical factor and that is a strong work ethic.
Anneliese Rhodes: If you've ever felt stuck or wondered what it really takes to achieve consistent sales success, this conversation is for you.
Tune in as we reveal the secret to having this necessary characteristic of a strong work ethic.
Cynthia Ficara: Hey, Team Declutter, we didn't like either of them. So can we try this one as our snippet? Thank you. Why do some salespeople often struggle to hit their goals while others consistently achieve them? It often comes down to one critical factor, and that is a strong work ethic.
Anneliese Rhodes: If you've ever felt stuck or wondered what it really takes to achieve consistent sales success, this conversation is for you. Tune in as we reveal the secret to having this necessary characteristic of a strong work ethic.
